Forschungsmethoden / Research Methods

Our approach to understanding the communication of dating in the digital age is based on the following research questions and methods of inquiry:

Research questions

  • RQ 1: How do users interact with affordances of dating apps?

  • RQ 2: How do affordances become meaningful in people‘s everyday life?

  • RQ 3: How do affordances of dating apps shape and are shaped by the communication of dating and the play of seduction?

Methods of inquiry

  1. Analysis of technology (apps) and its functions
  2. Collaborative Autoethnography
  3. Media Diaries/Experience Reports by users
  4. Interviews with users (singles/couples)

In order to examine these processes, our personal experiences function as a starting point to understand the cultural patterns of romance and seduction in the digital age. The aim is to study how a society constructs (mediatized) ideas of romantic love and relationships – and simultaneously undermines them. In applying the methodological approach of autoethnography (Ellis et al., 2011) and collaborative autoethnography (Chang et al., 2013), we as researchers have the opportunity to describe, analyze, and report our experiences by using ourselves as research subjects. Furthermore, we will interview users of Tinder in order to grasp a wider range of experiences with dysfunctional seduction on dating apps and compare and contrast their experiences with our own. Thereby, our own emotions are not omitted from the research process and we abstract them in order to illustrate the ‘Tinder experience’ of romance and seduction with their associated emotions.


Chang, Heewon, et al. Collaborative Autoethnography. Left Coast Press, 2013.

Ellis, Carolyn, et al. “Autoethnography: An Overview.” Qualitative Social Research, vol. 12, no. 1, 2011, Art. 10, Accessed 1 Feb. 2017.